WISIN & YANDEL AND JENNIFER LOPEZ “FOLLOW THE LEADER”

WISIN & YANDEL AND JENNIFER LOPEZ
“FOLLOW THE LEADER”
HISTORIC WORLDWIDE TWITTER VIDEO PREMIERE THURSDAY MAY 3RD
 
THE FIRST MUSIC VIDEO PREMIERE ON TWITTER
THAT WILL INCLUDE CELEBRITIES

THE LANDMARK EVENT MARKS THE FIRST BILINGUAL TWITTER CAMPAIGN IN HISTORY

OFFICIAL TEASER KICK–OFF CAMPAIGN FOR VIDEO PREMIERE AIRED THIS MORNING
ON ABC’S GOOD MORNING AMERICA

VIDEO ALSO TO PREMIERE ON MTV HITS, MTV TR3S, MTV HITS LATIN AMERICA, MTV LATIN AMERICA, VH1 MEXICO, VH1 ARGENTINA AND VH1 BRAZIL AND DIGITALLY ON VEVO
FRIDAY, MAY 4TH

MIAMI, Florida (May 2, 2012).  Grammy-winning, top-selling Latin music duo Wisin & Yandel and international recording artist, actress and superstar Jennifer Lopez will continue to raise the bar, when they premiere the video for their new single “Follow The Leader” via Twitter on Thursday, May 3rd, marking the first time that Twitter partners with major artists for an exclusive worldwide video premiere campaign.  This also marks another first for the social media giant, the very first Twitter bilingual campaign.

Beginning at 7am PT/10am ET Jennifer Lopez  (@JLO) and Wisin y Yandel (@wisinyyandel) will begin a series of tweets that will LEAD their FOLLOWERS to the music video premiere destination on Twitter.   TV celebrities Ryan Seacrest (@ryanseacrest) and Ellen De Generes  (@theellenshow) and music superstar Enrique Iglesias (@enrigue305) are slated to play along too.  #FollowTheLeader.

Projected to reach 50+ million followers, the campaign kicked off this morning with an official teaser live on ABC’s Good Morning America where they announced the set up of the Twitter “game”.

Beginning Friday, May 4th, VEVO will digitally premiere “Follow The Leader” on their site, while the video also makes its full-length television debut, when it premieres exclusively on MTV Hits, Tr3s, VH1 Latin America, MTV Hits Latin America and VH1 Brazil beginning at 6am/EST.
Wisin, Yandel and JLO shot the video for "Follow the Leader" in Acapulco, Mexico, under the direction of Hollywood director Jessy Terrero.  The action-packed video has the recording artists practicing Parkour, the physical discipline of efficient/dynamic movement around obstacles which is sure to keep viewers on the edge of their seats.

"We loved working with Jennifer on the video.   She handled everything like a trooper. . . shooting in the intense heat, attempting her own stunts and all the time having a blast," said Wisin.  "The video is action-packed, has Acapulco in the backdrop and of course the beautiful and incomparable JLo. We hope all of our fans love this video as much as we do," added Yandel.
"Follow the Leader" was written by Wisin & Yandel, Jennifer Lopez and the Bloodline Sisters and produced by Jonas Saeed & Niclas Kings.  It was recorded in Los Angeles and Puerto Rico. The single debuted on iTunes Latin’s Top 5 and is topping radio station playlists throughout the country. It has also reached #1 in six countries in Latin America. This is the first single off the duo's upcoming album "Líderes" which is set to be released in June.  "Líderes" also includes collaborations with music superstars Chris Brown, T-Pain, and Timbaland.

Jennifer Lopez, Enrique Iglesias and Wisin & Yandel embark on a North American tour summer hitting nearly 20 cities nationwide starting July 14, 2012. The tour, promoted by AEG Live will go on sale beginning Friday, May 4, 2012 at www.ticketmaster.com.

About Wisin & Yandel
Worldwide top-selling Latin urban music artists, Wisin & Yandel have been hugely successful during their 13 year career as a duo. They have garnered numerous multi-platinum certifications in the United States and Latin America and dozens of prestigious awards including a Grammy and two Latin Grammys. On tour, Wisin & Yandel have proven to be a force to be reckoned with, becoming the only artists in the Urban Latin Music genre to sell out both the Staples Center and Madison Square Garden in the US. Wisin & Yandel’s shows are nothing short of exhilarating.  The duo travels with their 10 piece band, 8 dancers, and a state-of-the art audiovisual show; but the true stars, absolutely are Wisin & Yandel and their unique brand of Latin urban music, a fusion of genres and styles delivered with a power and passion that no one in their musical genre can match.  They have recorded and shared the stage with many of the biggest artists in the music industry, including: Enrique Iglesias, 50 Cent, Ricky Martin, Pitbull, T-Pain, Romeo Santos, Aventura, Akon and Nelly Furtado, among many others. The duo's next album "Lideres" will be released in June and features collaborations with superstars Jennifer Lopez, Chris Brown, T-Pain and Timbaland.  For updated information on Wisin & Yandel, visit: www.wisinyandelpr.com, www.facebook.com/wisinyyandel, or www.twitter.com/wisinyyandel.

About Jennifer Lopez
International icon, Jennifer Lopez is an entertainer, recording artist, film actress, producer, fashion designer, entrepreneur and philanthropist.  Lopez has sold over 55 million records worldwide and has starred in multiple # 1 box office films including The Wedding Planner and Monster-In-Law.   She has achieved global landmark success and broken records when it comes to her music.  Last year, "On The Floor" became the Most Watched Music Video by a female artist in the History of YouTube, with a staggering 1/2 billion views!     JLO's music has impacted every continent in the world, transcending borders and languages.   The music and her celebrity has struck a common thread with all generations and all "walks of life."   With #1 singles, #1 albums, #1 music videos, #1 TV series, #1 box-office smashes, Jennifer Lopez is the definition of an icon.   The Wedding Planner was the nation's top grossing film, in 2001, while her album, JLO, was #1 on the Billboard Top 200 Chart.  The two simultaneous #1 honors made Lopez the first woman in history to have a #1 movie and album in the same week. 2012 will mark another first, embarking on the most extensive concert tour of her career.

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Photo: Luis Carmona

Media Contact, Wisin & Yandel:
Jennifer J. Nieman, The Nieman Group

Media Contact, Jennifer Lopez:
Mark Young, The Fame Factory