WISIN & YANDEL AND JENNIFER LOPEZ
“FOLLOW THE LEADER”
HISTORIC WORLDWIDE
TWITTER VIDEO PREMIERE THURSDAY MAY 3RD
THE FIRST MUSIC VIDEO
PREMIERE ON TWITTER
THAT WILL INCLUDE
CELEBRITIES
THE LANDMARK EVENT MARKS THE FIRST BILINGUAL TWITTER CAMPAIGN IN
HISTORY
OFFICIAL TEASER KICK–OFF CAMPAIGN FOR VIDEO PREMIERE AIRED THIS
MORNING
ON ABC’S GOOD MORNING
AMERICA
VIDEO ALSO TO PREMIERE ON MTV HITS, MTV TR3S, MTV HITS LATIN
AMERICA, MTV LATIN AMERICA, VH1 MEXICO, VH1 ARGENTINA AND VH1 BRAZIL AND
DIGITALLY ON VEVO
FRIDAY, MAY 4TH
MIAMI, Florida (May 2,
2012). Grammy-winning,
top-selling Latin music duo Wisin & Yandel and international recording
artist, actress and superstar Jennifer Lopez will continue to raise the bar,
when they premiere the video for their new single “Follow The Leader” via
Twitter on Thursday, May 3rd, marking the first time that Twitter partners with
major artists for an exclusive worldwide video premiere campaign. This
also marks another first for the social media giant, the very first Twitter
bilingual campaign.
Beginning at 7am PT/10am ET Jennifer Lopez (@JLO) and Wisin y Yandel
(@wisinyyandel) will begin a series of tweets that will LEAD their FOLLOWERS to
the music video premiere destination on Twitter. TV celebrities
Ryan Seacrest (@ryanseacrest) and Ellen De Generes (@theellenshow) and music
superstar Enrique Iglesias (@enrigue305) are slated to play along too.
#FollowTheLeader.
Projected to reach 50+ million followers, the campaign kicked off this morning
with an official teaser live on ABC’s Good Morning America where they announced
the set up of the Twitter “game”.
Beginning Friday, May 4th, VEVO will digitally premiere “Follow The Leader” on
their site, while the video also makes its full-length television debut, when
it premieres exclusively on MTV Hits, Tr3s, VH1 Latin America, MTV Hits Latin
America and VH1 Brazil beginning at 6am/EST.
Wisin, Yandel and JLO shot the video for "Follow the Leader" in
Acapulco, Mexico, under the direction of Hollywood director Jessy
Terrero. The action-packed video has the recording artists practicing
Parkour, the physical discipline of efficient/dynamic movement around obstacles
which is sure to keep viewers on the edge of their seats.
"We loved working with Jennifer on the video. She handled
everything like a trooper. . . shooting in the intense heat, attempting her own
stunts and all the time having a blast," said Wisin. "The video
is action-packed, has Acapulco in the backdrop and of course the beautiful and
incomparable JLo. We hope all of our fans love this video as much as we
do," added Yandel.
"Follow the Leader" was written by Wisin & Yandel, Jennifer Lopez
and the Bloodline Sisters and produced by Jonas Saeed & Niclas Kings.
It was recorded in Los Angeles and Puerto Rico. The single debuted on iTunes
Latin’s Top 5 and is topping radio station playlists throughout the country. It
has also reached #1 in six countries in Latin America. This is the first single
off the duo's upcoming album "Líderes" which is set to be released in
June. "Líderes" also includes collaborations with music superstars
Chris Brown, T-Pain, and Timbaland.
Jennifer Lopez, Enrique Iglesias and Wisin & Yandel embark on a North
American tour summer hitting nearly 20 cities nationwide starting July 14,
2012. The tour, promoted by AEG Live will go on sale beginning Friday, May 4,
2012 at www.ticketmaster.com.
About Wisin &
Yandel
Worldwide top-selling Latin urban music artists, Wisin & Yandel have been
hugely successful during their 13 year career as a duo. They have garnered
numerous multi-platinum certifications in the United States and Latin America
and dozens of prestigious awards including a Grammy and two Latin Grammys. On
tour, Wisin & Yandel have proven to be a force to be reckoned with,
becoming the only artists in the Urban Latin Music genre to sell out both the
Staples Center and Madison Square Garden in the US. Wisin & Yandel’s shows
are nothing short of exhilarating. The duo travels with their 10 piece
band, 8 dancers, and a state-of-the art audiovisual show; but the true stars,
absolutely are Wisin & Yandel and their unique brand of Latin urban music,
a fusion of genres and styles delivered with a power and passion that no one in
their musical genre can match. They have recorded and shared the stage
with many of the biggest artists in the music industry, including: Enrique
Iglesias, 50 Cent, Ricky Martin, Pitbull, T-Pain, Romeo Santos, Aventura, Akon
and Nelly Furtado, among many others. The duo's next album "Lideres"
will be released in June and features collaborations with superstars Jennifer
Lopez, Chris Brown, T-Pain and Timbaland. For updated information on
Wisin & Yandel, visit: www.wisinyandelpr.com, www.facebook.com/wisinyyandel, or www.twitter.com/wisinyyandel.
About Jennifer Lopez
International icon, Jennifer Lopez is an
entertainer, recording artist, film actress, producer, fashion designer,
entrepreneur and philanthropist. Lopez has sold over 55 million records
worldwide and has starred in multiple # 1 box office films including The
Wedding Planner and Monster-In-Law. She has achieved global landmark
success and broken records when it comes to her music. Last year,
"On The Floor" became the Most Watched Music Video by a female artist
in the History of YouTube, with a staggering 1/2 billion
views! JLO's music has impacted every continent in the
world, transcending borders and languages. The music and her
celebrity has struck a common thread with all generations and all "walks
of life." With #1 singles, #1 albums, #1 music videos, #1 TV
series, #1 box-office smashes, Jennifer Lopez is the definition of an
icon. The Wedding Planner was the nation's top grossing film, in
2001, while her album, JLO, was #1 on the Billboard Top 200 Chart. The
two simultaneous #1 honors made Lopez the first woman in history to have a #1
movie and album in the same week. 2012 will mark another first, embarking on
the most extensive concert tour of her career.
###
Photo: Luis Carmona
Media Contact, Wisin
& Yandel:
Jennifer J. Nieman, The Nieman Group
Media Contact, Jennifer
Lopez:
Mark Young, The Fame Factory
