Fashion Wardrobe PR Studio...

Fashion Wardrobe PR Studio is a new PR Boutique Agency specialized in the Fashion Industry. We offer a diverse range of public relations services and customized strategic marketing plans for increased sales and stronger brand positioning.

Our PR Team uses its connections with consumer and trade fashion, accessories, style, apparel and market editors at top magazines, newspapers, and web-sites worldwide. Building awareness that reaches not only the target customer but more importantly the sponsors, buyers, fashion coordinators, visual merchandisers, managers of retail stores, segment producers for television and product placement opportunities

Our team provides the best possible experience for our clients by consulting on trend forecasting, design ideas, marketing materials,events and retail strategy. FWPR is ideally located to handle all pitching, press releases, and subsequent securing of placements and features in every type of media, both new and traditional. It focuses on long-term growth. We thrust emerging brands into the spotlight and established brands into the top tier. We are a new, fresh, and exciting choice for all fashion public relations needs. 

ERRORES QUE NO DEBES COMETER A LA HORA DE VESTIR!

Fashion Interview Dressing: Do's and Don'ts

Every college now adequately prepares its graduates for interviews when they're unleashed into the "Real World." Bring your resume. Shake hands and make eye contact. Have three researched questions to ask your interviewer. Follow up with a thank you card.

Well that's all well and good, but what happens when you are interviewing with a fashion company where your credentials and appearance are equally important? Before you rush out to buy a Stella McCartney suit (which you probably couldn't afford until you got this job anyway), follow these simple DO's and DON'Ts for interview dressing!

DO bring at least three copies of your resume in a portfolio. 
Perhaps the biggest faux-pas in any interview is showing up without a resume, even more so in a fashion industry interview. Be sure to carry your resume, references and cover letter in structured portfolio on solid card stock. It's a simple investment but will demonstrate your absolute professionalism.

DO keep your makeup clean.
Now is not the time to practice your smoky eye or red lip. Keep your makeup clean, fresh faced and minimal. When you're caked up with makeup you immediately set the tone that you're more self-absorbed than your work. Moreover, with more makeup, you run a more serious risk of lipstick on the teeth or eye liner running down.

DON'T wear head to toe designer labels. 
When you are sporting the Chanel handbag, Hermes bangles and Gucci sunglasses all at once, your interviewer will second guess how your resume got to the top, "Did someone call in a favor? Will this girl really roll up her sleeves and work or is she just pampered?" Instead of loading up on blatant designer goods, wear more obscure or less flashy designer pieces that reflect your personal style.

DO wear crisp clothes in a neutral palette. 
Just because you're interviewing for a fashion related job, don't forget you're still on an interview. Think that less is more and opt for a clean, crisp black dress with select jewelry pieces. It's more impressive to see an interviewee pull together a balanced outfit with classic staples than to see them wearing the latest fashion trend. Also, have your clothes dry cleaned before your interview.

DO wear sensible heels. 
Absolutely wear heels as it will naturally help your posture. Make sure you can comfortably walk in them across all possible flooring materials: marble, hardwood, tile and carpet. It sounds weird but imagine the instant panic you'll feel when realizing your heels are gliding more than walking over the lacquered floors. Also, make sure they're polished heels and the nail of the heel isn't exposed from that time you drunkenly got it stuck in a subway grate.

DON'T opt for a more casual look.
Even if you're friend tips you off that everyone working at the company sports jeans and a t-shirt, don't dress down. Remember: they have the job already and don't need to impress you. A more lax look may be acceptable in this industry but not for an interview. Don't wear jeans and don't wear open toe shoes.

DO go in with confidence and a smile.
As Annie once proudly sang, regardless of what you're wearing, "it's what you wear from ear to ear... that matters." Of course, she may have been a redhead that barely pulled off a red dress but the advice is sound. Shoulders back, chin up and smile! When your face is brimming with positive energy, your outfit becomes secondary and your personality, charm and wits take center stage.

Nicki Minaj & Ricky Martin: MAC Viva Glam Party!

Nicki Minaj and Ricky Martin attend the MAC Cosmetics Viva Glam Partyheld at Stage 37 on Wednesday (February 15) in NYC.

Earlier in the day, the 29-year-old rapper and Ricky, 40, appeared on Good Morning America to promote their Viva Glam campaign

Is There Life After Modeling?

I found this article interesting for those who are in the Modeling Field.. Check it out 

Karolina Kurkova, Angela Lindvall, and Coco Rocha plot the future of their relevance.

Courtesy of New York News Mag/ By Jada Yuan 

High above New York on the 21st-floor balcony of the Cooper Square Hotel, German television is filming Karolina Kurkova teaching ten aspiring models how to walk a runway. “It literally looks like we’re walking on skyscrapers!” the Czech native, 27, says in enthusiastic English that later will be partially dubbed over in German. The girls, plucked from a Deutschland-wide search, at least pretend to understand.

Battling stiff winds and language barriers, Kurkova demonstrates three runway walks: high fashion, couture, and “show,” which basically means pretending to wear giant Victoria’s Secret wings—a technique in which Kurkova is quite expert. Then, to the delight of the Teutonic producers, she gets her heel stuck between floor slats. Her fumbling to free herself is a moment that, along with the many times she bursts into tears eliminating girls, will be played on repeat in stridently dramatic European promos.

The show, called Das Perfekte Model (The Perfect Model), is Kurkova’s first step toward building the kind of career that keeps a model in the spotlight after shoots have dried up. The greatest post-modeling successes in the past decade have been Heidi Klum and Tyra Banks. And not surprisingly, Kurkova and her producers are billing Das Perfekte Model as a toned-down, “documentary-style” counterpart to Klum’s second-best-known TV-hosting gig: the megahit Germany’s Next Topmodel (itself derived from Banks’s Top Modeljuggernaut).

Looming in the background of every model’s career, even one as thriving as Kurkova’s, is the inevitable fear: aging out. The thirst for fresh faces in modeling is so intense that the Council of Fashion Designers of America has issued a plea for designers and modeling agencies not to let girls under 16 walk at New York Fashion Week. Not everybody complies.




So what’s a woman shunned from a girl’s world to do? Try acting (Milla Jovovich, Amber Valetta, Charlize Theron, Cameron Diaz, Tyra Banks), play music (Karen Elson,Irina Lazareanu, Banks again), become a photographer (Helena Christensen, Banks again), start a beauty line (Miranda Kerr), start a yoga line (Christy Turlington), start a clothing line (Kate Moss, Erin Wasson), start a jewelry line (too many to count), start a furniture line (Cindy Crawford), get a bachelor’s in comparative religion and Eastern philosophies (Turlington again), run a charity (where to begin), run for Estonian Parliament (Carmen Kass), marry rich (Stephanie Seymour, Christie Brinkley), or become the First Lady of France (Carla Bruni).




In dance, another industry ruthless in spitting out its genetically gifted workers, there’s actually a foundation for “career transition” funded by the Newhouse family. Modeling has no such safety net. “You’d be stupid not to think you have a shelf life,” says Iman, 56, who now runs a $25 million cosmetics company. “I knew I had to become a brand. And that brand was me.”


But the trick for Kurkova and two other models who are thinking hard about their futures—Coco Rocha and Angela Lindvall—is how to build a populist brand without screwing up their still-active careers as high-fashion models.




Put another way: Can a QVC line ever coexist with the cover of Vogue?




The youngest of the three is Rocha, age 23, who’s big enough she got a shout-out in a Kanye West song; Tyra Banks has called her “the queen of posing.” Rocha thought “modeling was just going to be a summer thing and then I’d go home,” she says. “Then I went to Asia. Then I worked with Steven [Meisel].” Now she even has friends like Karlie Kloss, 19, arguably the most famous face of her generation, joking that girls in Rocha’s class (“the old-lady crew,” as Rocha calls them) have stuck around too long. Yet Rocha is convinced she’s found modeling’s holy grail for longevity: social media. “Once I started making noise, I thought, I’m not going anywhere.”




Making noise certainly worked for Heidi Klum, 38, who started her career in 1992—too late to be a supermodel and too curvy to be a waif. Clothes “would get stuck on my boobs,” Klum says. She wound up doing catalogues until she “nagged and nagged and nagged” Victoria’s Secret. She got a publicist, who helped her get Sports Illustrated, which led to Leno, which proved she could do TV, which led to Project Runway and her becoming far more influential in fashion than she ever was as a model.




It also worked for Cindy Crawford, 46. Against her agents’ advice, she took an unpaid job as the first host of MTV’s House of Style, which gave her a new, large, male fan base that led to a huge campaign with Pepsi. “I definitely made a choice to go more all-America,” she says. “I felt that was my brand.”

How to Transform Your Garage Into a Barbershop

Editor’s note: This is a guest post from Australian AoM reader, Aaron Round, who built a barbershop in his garage and shared the results with us. Thanks a lot Aaron–I tip my hat to your imagination and initiative!

So you want to be a barber? But you don’t have enough scratch to pay for barbering school quite yet. What’s a man to do?

That’s the pickle I found myself in not too long ago. Whilst browsing the Art of Manliness, I stumbled upon the article, Rediscovering the Barbershop, and I found myself suddenly hooked on the idea of becoming a barber. But there is nary an old school barbershop to be found around these parts. They’ve all but been replaced by spas and beauty salons.

And there are also few barber-specific courses in Australia and even fewer “Master Barbers” to learn from. Given the $14,000 AUD asking price for a general hairdressing certificate (only to need advanced classes in shaving and men’s hairdressing down the road), I wondered how I could kick-start my dream without going broke in the process.

My solution? Building a barbershop in my garage. Here’s how I did it and you can too.

Find a Clear Space

“Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.” –Wayne Dyer

Working in the garage one day, I noticed I had a large, empty space with the potential to be turned into a mini barbershop. It would be a place where I could practice my skills and where friends could relax, have a chat, and learn more about life and manliness.

As my fiancé and I both drive small cars, they could fit in the garage along with the barbershop. Regardless of your particular situation, you’ll need to have a permanent location for your equipment–one where stray hair will not be a problem to clean up. It should be at least 5m².

Prepare & Plan Your Space

Before the transformation, the corner of the garage was a mess; full of cobwebs and holes, it simply wasn’t visually appealing. But I could see its potential.

The first step to transforming your garage into a barbershop is to take a pad and pencil and sketch out how you would like the shop to look. Think about how it will be laid out, and things like color as well.

Once you’ve got an idea of what you’re going for, strip down the area you’re going to use before applying your color scheme. From research, I found a lot of barbershops employ burgundy and cream, but make the choice your own. Dark and vintage colors always look great.

For flooring, I used linoleum, as it’s cheap and easy to sweep clean. Hair gets into the darndest places, so ease of cleaning is a priority here. The most popular finishes for flooring seem to be timber or black and white checkers for a traditional look.

When designing your shop, you can always ask a mentor or your family for their ideas. Just make sure you keep the main theme your own and keep it manly.

Hustle Some Equipment

“Things may come to those who wait…but only the things left by those who hustle.” –Abraham Lincoln

Proper equipment is necessary not only to make your barbershop functional, but to make it look like a million bucks, like a place where people will want to hang out. There are three big pieces of equipment you’ll need to acquire:

Barber’s Chair

The most expensive piece of equipment you will require is a barber’s chair. A good barber’s chair is sturdy, reclines, and is comfortable to sit in. It’s also the centerpiece of your shop, so it’s important it fits with your desired theme.

My own chair came from a local barber supplier, and with some hustling and haggling, I got it for just 100 dollars. You can also try the local classifieds, barbershops, and the internet to source yourself a great second-hand chair.

The chair I bought was dirty and needed re-covering, but it had good bones.  This old barber chair was built to last.

A quick trip to an upholsterer and the chair was looking brand new. To save on costs, I had the upholsterer do the tricky parts, while I completed the headrest and backing myself. Upholsterers can also help you source vinyl and foam for very reasonable prices–if, say, you wanted to do the whole chair yourself.

Mirror

Mirrors can be quite expensive brand new, especially if you’re after one in a nice wooden frame. Local classifieds and eBay are your friends here and will enable you to pick up a great vintage or second-hand mirror for chump change. Mine cost just 10 dollars.

Counter

You can really let loose when it comes to the counter. I’ve seen old drawers, buffets, and marble counters all used to great effect. A low-cost option I employed was to visit the local kitchen supplier and ask if they had any off-cuts I could have or buy. Anything over 1500mm length and 300mm depth would be perfect. It was then just a quick trip to the hardware store to locate brackets. While you’re there, pick up some hooks so you can hang your clippers and blow-dryer. It makes storage a breeze.

Once you have these three main items, you’re halfway there. Bully for you!
Cutting Equipment & Consumables

Cutting equipment is next and can be quite expensive, so it’s always best to do it right the first time. The knowledge you can gain from established barbers in this area is absolutely invaluable. Talk to your local barber and also have a look around their shop to see what they use. They can provide opinions and help you locate the best places to purchase equipment.

Typically, professional barbers will buy from a wholesaler, so call the wholesaler first and find out if they sell to the general public. Some incredible savings and advice can be had here. Shopping in these places makes you feel like a kid in a candy shop.

To list all of the equipment required would be a post in itself, but the basics would include: clippers, scissors, straight razor with disposable blades, combs, cape, disinfectant jar, spray bottle, shaving bowl, shaving brush, and dusting brush.

Your consumables can also be bought from the wholesaler or your local barber. This includes basics such as creams, razor blades, and styling products.

To set the shop up, I used basic hand tools, with the most expensive being a cordless screwdriver. Saws, hammers, wrenches, and screwdrivers were the tools that got the most use–things many men already have in their toolbox.

If in doubt during the building stage, consult someone with experience to help you out. Luckily, my father is a builder, so I had a dab hand installing the counter, mirror, and chair. This doubled as great bonding time, and hey, two heads are always better than one, right?

Finally, arrange your equipment in a way that feels logical to you personally. You may like to keep all of your hair cutting tools together in one area and then have your shaving supplies in a separate spot. Practice on some willing friends and you’ll soon find what equipment needs to be closest to hand and where it should be positioned.

One of the best things about a barbershop is the ambiance and the smell.

For ambiance, consider desk lamps or a floor-standing lamp. Change the lightbulbs, or even use a DIY halogen lighting kit to provide spotlighting where needed.

Music is another essential element to help create that old-school feel. Something classic, jazzy, and light at a low volume will be appreciated by your clients and allow them to relax whilst enjoying a shave or cut. You can pick up record players and old radios at garage sales, which are perfect for this task.

Finally, the smell…

“Nothing revives the past so completely as a smell that was once associated with it.” -Vladimir Nabokov

There is a huge amount of discussion as to where that wonderful old barbershop smell comes from. For some great suggestions, check out How to Smell Like a Barbershop.

Here are a few things I’ve personally found to be helpful, but as always, try what works best for you: Bay rum, talcum powder, Old Spice, Barbicide, Como shave oil plus various sandalwood shave soaps, and menthol based creams such as Proraso.

The Garage Barbershop

You need a license to work as a real barber, so for the moment, I run my garage barbershop on weekends simply for the enjoyment of family and friends. All donations for the cuts and shaves go into savings so I can complete a hairdressing course and become licensed. Once I have my license, I’ll move the contents from my garage into a small shop, and work it into a full-time business. With the garage barbershop I get to practice my skills (I have some trusting friends) and share my love of all things old and timeless with people who wouldn’t normally be exposed to it. It’s a great place to bond, and it helps keep the dream alive until I can have a real shop of my own.

I would also love to travel to the States and complete a Master Barber course and then share those skills back in Australia with other young men.

Well, I hope I’ve given you gents some idea of what to expect if you decide to build your own barbershop. It’s truly wonderful having your own space to practice and enjoy fellowship with friends.

So, why wait? Give it a go! With a little imagination, not too much dough, and plenty of elbow grease, you can step out of the house and into your very own barbershop:

Good luck!

Making My Life Easier! And More Productive Time in The Office!

A much faster way to produce fashion sketches...

Sometimes we are overwhelmed at the office with all the things we have to deal with , as a Fashion Editor and Designer sometimes I don't have enough time to sit down and sketch my ideas for the upcoming collections, this year I'm designing not only for JoJo Beach Wear ( www.jojobeachwear.com) I'm also launching my new clothing & Accessories line named Pachis Couture. ( www.pachiscouture.com) an exclusive RTW clothing line that will be launched in April 2012 ... 

I wanted to share with all my fellow Designers and Fashionistas a way to maximize the time in your studio by using this amazing tool that will save you time and will keep you more organized when you are designing or putting together ideas for your collections.

I love the new Sketch Memo Pad with templates for fashion designers.  As they are sticky notes, they can be posted anywhere on your inspiration board or in your sketch pad. 

Every Memo Pad contains a spec sheet on the back for production information.

Extra large surface which is designed for sketching With Fashionary templates printed on every memo page, sketching an outfit will be much faster. Plus everything is in the same size and proportion.

PRINCE ROYCE WINS FOUR 2011 PREMIO LO NUESTRO AWARDS MAKING HIM ONE OF THE TOP WINNERS OF THE NIGHT

PERFORMS BRAND NEW HIT SINGLE

“LAS COSAS PEQUEÑAS”

ON TELEVISION FOR THE VERY FIRST TIME

MIAMI, Florida (February 17, 2012).  Latin music’s hottest breakthrough artist, Prince Royce, reached yet another milestone last night at the twenty-fourth annual Premio Lo Nuestro Awards by taking home four awards, making him one of the biggest winners of the night alongside Shakira, who also garnered four awards.

Royce, who had received five nominations, won in the following categories: Collaboration of the year, Tropical Song of the Year, Male Tropical Artist of the Year and Contemporary Tropical Artist of the Year.

“Tonight has been a dream come true for me. I want to thank my fans who are responsible for granting me this amazing honor, as well as my record label, my work team, the radio stations and retail that continue to support me every day.” Royce expressed.

Royce also performed “Las Cosas Pequenas” (“The Little Things”), the first single off Royce’s second bachata álbum “Phase II”, which drops on April 10^th.  Just a week after its radio release, the song is already a hit, having debuted at # 1 on the Tropical Songs chart and # 4 on the Latin Songs chart (across all genres) in the United States & Puerto Rico according to Mediabase and Billboard.

The twenty-two year old singer/songwriter’s phenomenal success is unprecedented in the Latin music industry.  Royce closed 2011 having garnered eleven #1s on Billboard’s Year End Charts, including: #1 Latin Album of the Year; #1 Hot Latin Song of the Year (for Corazón Sin Cara), #1 Top Latin Artist – Male; and #1 Hot Latin Songwriter of the Year.  With his self-titled debut album, he has been certified triple platinum in the US and Puerto Rico and has received four 2011 Latin Billboard Awards; three 2011 Premio Lo Nuestro Awards; four 2012 Premio Lo Nuestro; four 2011 Premios Juventud Awards and two Latin GRAMMY nominations (2010 & 2011).

Prince Royce is signed to Top Stop Music, an independent boutique record label and management firm founded by Gregory Elias and Sergio George.

For more information on Prince Royce, visit: www.princeroyce.com, www.twitter.com/PlanetRoyce, and www.facebook.com/PrinceRoyce.

###

Media Contact, Prince Royce:

Jennifer J. Nieman, The Nieman Group, 305.335.3054, jennifer@niemangroup.com  

My Fashionista STITCH!!

Someone is in the Office working with me!!!! A reminder of a wonderful person! Something that makes me happy every time I see it!!! My Faithful Companion 

One of My Favorites from New York Fashion Week Fall 2012 CAROLINA HERRERA!!

Hey Hey Fashionistas!!! February is one of my favorite months not only because it's the month of Love also because is when one of my favorite fashion Weeks takes place in NY!!! Here is one of my favorites shows from from NYFW Fall 2012...