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Thursday, June 7, 2012

THE KARDASHIANS ARE LAUNCHING BEAUTY

by TOMMYE FITZPATRICK / Courtesy of elle mag







Fresh off the heels of Kim Kardashian’s latest fragrance launch, she’s just announced a new beauty venture—this time, with her sisters. Together, they’re launching a cosmetic line called Khroma Beauty.
“Makeup has been an essential part of our lives for so long,” the sisters told E!. “Like fashion, it’s always changing and evolving just as we do and we can’t wait to share this new venture with our fans!”
According to the release, the products—think a “Million Dollar Mask” made with 24k gold dust, a lipgloss holster meant to be worn like a garter on the thigh, as well as eyelashes, mascaras, and compacts—aim to help “emulate the eyes, lips and complexion looks for which Kourtney, Kim, and Khloe are famous.”
A special holiday assortment hits Ulta stores in December, with a larger array launching in early 2013. A preview of the products, after the cut.








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